It’s becoming more obvious to me that some of the harshest disappointment arises from unmet expectations and our interpretations of neutral events.
I’ve observed many broken relationships, business agreements and friendships due to our choice to never settle for what is.
And why would we! There is a whole big world out there full of opportunities and rewards. We want it all and we want it now. Or at least, as soon as possible.
Over my decade long work as a social media strategist I’ve watched many humans struggle to accept what is. I am no exception.
Social media technology, for example, is a slow burn marketing tool, which has been sold to millions of people and organisations as a quick fix sale tool instead. I am not surprised that as people started to realise that the promise was empty, they are feeling increasingly cheated and betrayed.
There would be no day passing me by without someone sharing their pain and hurt of disappointment with social media. I am no exception.
What I think I see differently is that now that many uncovered that social media technology doesn’t do what they’ve been promised, we are all liberated from the chuckles of illusion and can finally see what it can do for us.
This is where it gets tricky.
Now that I am aware that social media doesn’t do the magical trickery, many have been disappointingly waiting for, it isn’t any easier to accept the truth, especially our own, subjective, truth.
When I design a new social media strategy for a client I rely on the data they’ve collected over the years of work. If they were paying attention to their online community they are already aware of the benefits of social media technology for their work. The key here is their work.
Just like our thumbnails, we all have different paths. Our work is unique, different and absolutely incomparable with anyone else. And yet, every time I have a new client I want them to fall right into the path of my expertise with no resistance, misunderstanding or misalignment. I am aware of how unique every person is and yet I am desperately wishing for the next human I meet to entirely understand me, trust me and follow my guidance.
Similarly, almost every human I’ve worked with sought my help to support their community and their mission, while also pointing out that someone next door is doing something they should probably try as well, feeling impatient and often inadequate on their own pathway.
As much as my work is based on my clients’ data and I refuse to fit any of them into someone’s template, I find it challenging to allow free exploration, the patience and the appreciation of the unknown in the face of my own fear of not meeting others’ expectations. I sometimes detour from my own truth till I gather enough strength again to turn the ship around and continue with the mission. The seesaw movement continues.
A lot of my work is centered around normalising the uniqueness each of my client has and the consequences of such realisation. Many people are pushing back, asking for concrete, tangible and repeatable tactics, guarantees and promises that they can use to sooth their own fears of uncertainty while also keeping anyone else above them in the professionally hierarchy at bay.
And so we do this dance of ebbs and flows with gained trust and felt disappointment, back and forth, back and forth, till we both accept our truths with imperfections, realness and stripped off safety nets.
Then, we both know exactly what works and what doesn’t. We both gain clarity, confidence and freedom.
I design simple and effective social media and Facebook ads strategies helping gifted not for profits and businesses for purpose leverage their social media technology and loyal community to really power their mission, building more donations and creating impact. My work is custom solution aiming at the specific needs of your work.
There are many ways you can reach out to see if I am a good fit for your goals. Check out the Facebook Messanger bubble on the bottom right, contact page on the top and/or a form and a calendar, if this type of communication suits you better.
I look forward to supporting your vision of the future!