January 3, 2019
I was in a room of well-established business coaches who were getting their heads around social media. It was a great opportunity for me to ask […]
November 12, 2018
Facebook advertising budgeting is a precise science. However, it is only so because you have access to useful data. If you don’t have prior data than […]
October 29, 2018
In my work as a social media strategist, I’ve noticed that many women in business are focussing on the mechanics of social media marketing instead of […]
July 26, 2018
Due to recent changes to tax laws in Australia, Facebook ads purchases will be subject to a goods and services tax (GST) of 10% beginning August […]
July 19, 2018
A small but expensive mistake many business owners make when endeavour into social media marketing is advertising placement. Before this becomes a challenge, there are several […]
March 21, 2018
After 12 months testing shoppable posts in the US, Instagram is launching its new shopping tool in Australia and seven other countries, including the UK, France, […]