November 12, 2018

Facebook Advertising: How to Minimise Your Spent and Maximise Your Gain

Facebook advertising budgeting is a precise science. However, it is only so because you have access to useful data. If you don’t have prior data than […]
October 29, 2018

What Really Matters in Your Business? NOT Social Media

In my work as a social media strategist, I’ve noticed that many women in business are focussing on the mechanics of social media marketing instead of […]
July 26, 2018

Facebook Tax Update

Due to recent changes to tax laws in Australia, Facebook ads purchases will be subject to a goods and services tax (GST) of 10% beginning August […]
July 19, 2018

Facebook Ads Placement: Money Sucking Mistake

A small but expensive mistake many business owners make when endeavour into social media marketing is advertising placement. Before this becomes a challenge, there are several […]
March 21, 2018

Can You Finally Sell Your Products and Services on Instagram?

After 12 months testing shoppable posts in the US, Instagram is launching its new shopping tool in Australia and seven other countries, including the UK, France, […]