What Really Matters in Your Business? NOT Social Media

In my work as a social media strategist, I’ve noticed that many women in business are focussing on the mechanics of social media marketing instead of on what really matters. Some pay thousands of dollars for social media marketing courses but never successfully execute a social media campaign. Others spend hours in Facebook Groups reading bad advice. This is time and money that could have been spent on things that matter, like serving clients, sailing the world or catching up with friends.

Most of my clients come to me because they are exhausted from trying to run their business and constantly generate more leads. It’s made even worse by the fact that they have no clue what they are doing. The truth is that logistics don’t matter! Unless you are a social media strategist whose business requires you to know how to set up successful Facebook campaigns, you are wasting a lot of effort trying to master someone else’s job.

You see I believe that by helping others we’re helping the world. If you spend all your time working out Facebook advertising or Instagram ladders you have very little time to make change. And change is what matters! Your authentic work can impact other’s lives, which, in turn, can help them improve someone else’s. I want more women to focus on their genius, make changes in the world and be successful in their businesses. And while social media and Facebook ad strategies are a tool to help them accomplish these things, having a finger in every pie just won’t work.

In business, we are all constantly juggling sales/growth and delivery. This is where Facebook advertising can really help by simplifying and streamlining this process so you can spend more time using your genius to impact others who also want to leave a mark on the Universe. It is helpful to think of Facebook advertising like a tap: when your business is in need of more leads you turn it up and when you need a break you turn it down. It’s an incredibly useful too to streamline your leads and support the healthy growth of your business.

As a social media strategist, this is what I do for my clients – help them utilise social media and Facebook advertising to streamline and scale, and ensure their social media marketing works for their business and goals. In fact, one of my clients recently cancelled their entire print spend and redirected the budget to social media because it is a much cleaner marketing tool for them – tremendously effective, relatively inexpensive and traceable. My focus is my clients’ goals. Mechanics are just the means of getting there.

With all that in mind, I believe there are certain stages in business where you want to avoid focussing on marketing altogether. So, how do you know when it’s time to look into social media marketing? There are a few simple tips that can help you identify the level of readiness in your business:

• You are in an established service business (2+ years or more);
• You are at the stage of success where you need to leverage your time so you can focus on your genius; or
• You’ve tried Facebook advertising and had some unclear success.

If this resonates with you and you feel that now is the right time to take your business to the next level, let’s jump on a call and talk about how you can leverage social media marketing to increase the impact you are making in the world.

P.S. Whenever you are ready… here how I can help you leverage social media technology to really power your mission:

I design simple and effective social media and Facebook ads strategies helping gifted not for profits and businesses for purpose leverage their social media technology and loyal community to really power their mission, building more donations and creating impact. My work is custom solution aiming at the specific needs of your work.

There are many ways you can reach out to see if I am a good fit for your goals. Check out the Facebook Messanger bubble on the bottom right, contact page on the top and/or a form and a calendar, if this type of communication suits you better.

I look forward to supporting your vision of the future!