The Impermanence of Social Media And Life

Impermanence is the cornerstone of Buddhism teachings and practice – we learn that nothing is constant and everything is always changing – things aren’t fixed or permanent.

This is often a hard pill to swallow because change is one of the most challenging things in life. When we feel well we often hate to get sick. When we love someone we struggle when they leave or die. And when seasons change, we often complain about it being too hot ot too cold. There seems to be a real dissatisfaction with things not going our way.

Settling in with the appreciation of everything always changing is a challenging practice. But not impossible.

According to various Buddhism teachings, trying to make things stay as they are for as long as we can causes suffering. Yet we continue insisting on making things permanent and often infinite.

As a result, many people want a success formula for each area of their lives from weight loss to relationships, careers and health. And many suffer when they become disappointed with the under (or not-) delivered promise of bliss. Things change. And we hate it.

Similarly, many entrepreneurs are seeking social media secrets of success – a copy/paste path that will make all their dreams come true. This allows many bad actors to make brief spurs of large sums of money with very little impact and a trail of damaged businesses and affected people’s lives behind them.

Some people may havea bad intend. However, this isn’t the underlying problem we are facing at the moment. Our refusal to acknowledge and settle in with impermanence continues to birth more suffering.

The fact that nothing is ever the same and everything is always changing is rather liberating if you allow it to sink in. It can take some pressure off many stressed out people, allowing some space for reflection.

From this place, you can often see what is there to be seen with many answers and solutions.

I’d love to share a few old truths that I think we all need to be reminded of today. As I sat in stillness myself, these seem to make more sense.

There is no social media template you can force into your business that will help you achieve someone else’s results.

There are two things here:

• There is NO social media template of success, just like there is no one successful business model, healthy regiment or one correct point of view. Our lives and work are a lot more intricate, diverse and ever changing.

Stop seeking success formulas – they don’t exist. This is true because millions of people are feeling cheated right now after trying all sorts of marketing gurus’ tips and tricks. This is also true because you never know what is happening in someone’s business – all the variables and definitions of their success, their mission and goals, their budget, niche or finance aren’t in view from where you sit. Someone else’s success isn’t a guarantee of yours.

In order to create an impactful and effective social media campaign you must focus within.

This is why I help my clients design strategies that work for them. We base the work on their data, their mission and goals, their specific needs, niche, years in business, offer, target market, etc.

Social media technology is changing all the time. So does your business, your health, your mission, your mood, finance and attitudes. All that is affecting your results.

• Focus on YOUR mission and your goals, ignoring what someone else is telling you to do. Their strategy is designed to power their truths, not yours.

In my work, I find sustainable solutions for impactful organisations and individuals based on what we see happens. We respond in real time, adjusting and pivoting as our results change. And they change all the time.

One of my clients offers monthly events amongst other things that we are successfully selling via simple and effective Facebook ads. It’s been consistently improving bringing up to 600% return on the spend. Occasionally, we observe a higher percentage still. This spike happens but it doesn’t affect my client’s bottom line because we are focusing on sustainable work that’s been improving consistently, certainly grateful for additional bonuses in sales. Both consistent results and occasional sparks don’t remain the same – eventually it all change; and we adjust. We don’t rely on a template; so changes rarely affect our results.

Inspired by the great work and results of my clients, I attempted to replicate some the tactics, collecting nothing more than crickets. Armed with the experience of impermanence first hand I went back to designing custom solutions that serve specific needs of many gifted entrepreneurs.

There are many people who are buying into unsustainable cookie cutter tactics, which don’t work or stop working early, leaving many empty handed in the moments of the most need for support. While the impermanence of social media and your work is inevitable, your agility and adaptation comes in handy with more practice and solid strategies.

Impermanence is the cornerstone of life – we know that nothing is constant and everything is always changing. In the face of change, good support can make a huge difference in your work.

P.S. Whenever you are ready… here how I can help you leverage social media technology to really power your mission:

I design simple and effective social media and Facebook ads strategies helping gifted not for profits and businesses for purpose leverage their social media technology and loyal community to really power their mission, building more donations and creating impact. My work is custom solution aiming at the specific needs of your work.

There are many ways you can reach out to see if I am a good fit for your goals. Check out the Facebook Messanger bubble on the bottom right, contact page on the top and/or a form and a calendar, if this type of communication suits you better.

I look forward to supporting your vision of the future!