October 29, 2021

Facebook is Meta: So What?

Yesterday (28 October 2021) CEO Mark Zuckerberg introduced Meta, which claims to bring together all the apps and technologies under one new company brand. Meta’s focus […]
January 6, 2021

How to Really Leverage Social Media in 2021

We may be bruised and tired but we made it to the other side. We survived a difficult year and many of us are ready to […]
August 21, 2020

The Next Big Thing: The 2020 Distraction

Last year I wrote an article called The Next Big Thing: Top 2019 Distraction, which talked about the fallacy of the next big thing. You know, that […]
July 29, 2020

Supporting Not For Profits During COVID-19

The COVID-19 pandemic has greatly changed the way we live and work. And many impactful organisations are feeling the weight of uncertainty and the need to […]
April 14, 2020

How My Social Media Work Helps You See The Truth

It’s becoming more obvious to me that some of the harshest disappointment arises from unmet expectations and our interpretations of neutral events. I’ve observed many broken […]
March 16, 2020

Fostering Your True Leadership

Social media is often perceived as the mean to leadership. Many tell us to use social media to be seen, share what we stand for and become […]
February 25, 2020

Why You Should Care About Instagram Automation and Bots

Social media automation has been normalising cheating for years now. This may sound like a bold statement. Let me explain. I regularly report Instagram accounts that […]
January 21, 2020

How You Can Leverage Your Personal Facebook Account for Business

There have been many debates about the use of personal Facebook account for business purposes. Some people don’t like mixing work and play, some find it […]
January 16, 2020

Tracking Your Business Goals with Your Annual Social Media Audit

Hooray to another rotation around the Sun. It’s been a wonderful journey. As another year rolls out, I am spending some time evaluating my clients’ work. […]