March 29, 2022

Keeping Up With The Social Media Trends

Like instant noodles and pizza, keeping up with the social media trends can offer lethargy, indigestion (of mind) and even anxiety. Sure! Updating your Facebook security […]
January 26, 2022

Australia Day: Why Businesses and Not For Profits Cannot Stay Out Anymore

As I am writing this article, I am settling comfortably with a warm cup of tea and a beautiful view of a Jacaranda tree neighboured by […]
October 29, 2021

Facebook is Meta: So What?

Yesterday (28 October 2021) CEO Mark Zuckerberg introduced Meta, which claims to bring together all the apps and technologies under one new company brand. Meta’s focus […]
July 19, 2021

Busy vs Leisure: Capricious Nature of Status Symbols

Many Moons ago, when I first entered employment I noticed that many of my colleagues, whether from the same marketing space or other industries – from […]
January 6, 2021

How to Really Leverage Social Media in 2021

We may be bruised and tired but we made it to the other side. We survived a difficult year and many of us are ready to […]
August 21, 2020

The Next Big Thing: The 2020 Distraction

Last year I wrote an article called The Next Big Thing: Top 2019 Distraction, which talked about the fallacy of the next big thing. You know, that […]
July 29, 2020

Supporting Not For Profits During COVID-19

The COVID-19 pandemic has greatly changed the way we live and work. And many impactful organisations are feeling the weight of uncertainty and the need to […]
April 14, 2020

How My Social Media Work Helps You See The Truth

It’s becoming more obvious to me that some of the harshest disappointment arises from unmet expectations and our interpretations of neutral events. I’ve observed many broken […]
February 25, 2020

Why You Should Care About Instagram Automation and Bots

Social media automation has been normalising cheating for years now. This may sound like a bold statement. Let me explain. I regularly report Instagram accounts that […]