The world is crying out for working solutions.
And I believe we need more honesty in social media marketing and business to create more impact, reach the right people and really power entrepreneurs’ missions.
I think much of impactful social change in the world as well as better income in your business can be affected by honest conversations about what works and what doesn’t. While this may sound obvious it isn’t, in reality.
As a social media strategist I have daily conversations with gifted entrepreneurs and peer marketers about their challenges, successes and aspirations. I’ve realised that much of social media marketing suffering doesn’t come from the marketing itself but the lack of honesty about what works and what doesn’t.
Many entrepreneurs find it challenging to really leverage social media technology in their work – from inability to reach the right people to measure their efforts and everything in between – many are blaming social media. This can be a little discouraging because we cannot control social media. We don’t own it.
So, what can we do to change this? Awareness is key.
The truth is that most of the frustration with social media comes from bad marketers, confusion and comparison.
Let me explain what I mean.
I believe that everyone comes to this world good. However, over time their goodness may get covered by culture, experiences, attitudes, religion, family, habits, choices, etc. Sometimes that facilitates bad intend in people.
It’s inevitable that we will meet a bad intend person or two in business and life. However, don’t feel discouraged by it – the more bad apples you encounter the more you recognise them – it’s data you can leverage for your benefit. Over time and with disciplined focus on your work, rather than other people and their efforts, you can start recognising bad apples with ease choosing your behaviour and actions.
Many gifted women in business buy into empty promises and ineffective social media tactics, missing out on real help.
Sometimes this is the problem of bad marketing. And sometimes, it’s our own confusion and comparison.
First, I’d like to point out that some of the bad apples could be confused marketers – people who are unsure what’s working today, those who were taught bad marketing and those who are misaligned with their true mission. If you are a highly sensitive person you’ll be able to sense all these people.
Secondly, I believe that working in your lane improves your results and impact. Thus, stepping out of it can often stunt your growth. Many entrepreneurs are confused about the reality of social media technology venturing into Facebook advertising, for example, which sometimes leaves them dissapointed due to their own ignorance. Although Facebook advertising has been marketed to many as a quick fix instant gain guarantee it isn’t true.
Finally, due to the potent reputation of bad marketers and many dissapointed DIY business owners, people are turning their attention away from social media solutions that can bring the results they are after. In some cases, this maybe a bliss in disguise and sometimes it’s a loss.
Comparison has been a common human feature since the beginning of time. We often cannot help ourselves but compare our own well-being with others. As a result, many tend to compare what others are doing and what they have with what we don’t.
Comparing has been taught to us since we were born – we measure and grade our children comparing them with the rest of our young society. When they grow up they continue the well-oiled tradition of comparing oneself to everyone around whether that’s looks, posessions, careers, dating, health , money or skills.
The truth is that comparing doesn’t serve us very well. In marketing and business, it’s especially counterproductive. Many marketers are selling solutions that don’t fit in within most businesses and goals. And many business owners are relying on templated solutions that have little value in their work.
This is true because your work is never identical to someone else’s, just like your definition of success, your goals and motivations will differ.
When a certain solution worked for someone it doesn’t mean it will work for you. And most likely, it won’t. Taking someone’s tactic and try squeezing it into your business can damage the good work you’ve been doing so far.
Introducing a templated social media solution into your business offers another layer of complications – once the technology changes and the forced in solution’s no longer working, there is no room for an agile adjustment. People often blame social media for the dried out source of results cutting themselves off real help.
I believe that focusing on what works for you and your impact can help you correct for the innate desire to compare with others. In my business, for example, I take daily time off to reconnect with my mission and feel for what I am trying to do in the world. I focus on my results and my solutions, paying as little attention to the trends and other people’s work as possible. I watch my clients’ data, achievements and transformations setting up individual benchmarks for each of them, collecting the results that are relevant to their goals.
This is why I always start my work with clients with a social media audit, identifying what worked and didn’t work before, what bottlenecks are present and what gems can be leveraged, allowing for some testing ground and forecasting. I design custom social media solutions suitable for specific goals of individuals and organisations who are on the mission to impact the world.
I design simple and effective social media and Facebook ads strategies helping gifted not for profits and businesses for purpose leverage their social media technology and loyal community to really power their mission, building more donations and creating impact. My work is custom solution aiming at the specific needs of your work.
There are many ways you can reach out to see if I am a good fit for your goals. Check out the Facebook Messanger bubble on the bottom right, contact page on the top and/or a form and a calendar, if this type of communication suits you better.
I look forward to supporting your vision of the future!